I use metaphors often to get across ideas to others. This author suggests using metaphors to unleash creativity. From Roger Von Oech, “There is always a connection between the random thing you select and your problem. It is your job to find it and use it.”
- Define the problem
- Define your key concept
- Create a symbolic representation of your key concept
- Use sentence completion: This product is like___________.
- Choose a random object or action: running a race, downhill skiing, etc.
- Reflect and choose
Reference: Lynn A Robinson. (2006), TRUST YOUR GUT: How the Power of Intuition can grow your Business. Chicago, IL: Kaplan Publishing
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