Aloha is said to be the soul of Hawaii. It is the thread that sows together the Hawaiian culture and social values to make the islands unique. The feeling of aloha is just as lingering and the scents of the island.
From Duke Kahanamouku
In Hawaii we greet friends, loved ones, and strangers with aloha. Aloha means love. It is the key to the universal spirit of real hospitality. Meet and leave people with aloha. It is my creed. Aloha to you.
CITE: The Book of Aloha: A collection of Hawaiian Proverbs and Inspirational Wisdom by Mutual Publishing, Inc.