Posted in writing

Persuasion by positioning


Positioning is about bringing your persona together. It is the final touches in your overall presentation that round out the perception someone will instantly have about you. It is your conscious effort to be seen as knowledgeable, helpful, committed, and sure, all in one single glance. It is your ability to present your persona so that the logical conclusion about you is that you should be trusted, respected, and looked to for advice.

Your manners and mannerisms are key factors in your positioning. Positioning is not posturing. Positioning is moving yourself authentically and ethically in a position of power with your audience. When you dress appropriately, speak well, and are polished in your presentation, you are positioning yourself to be seen, heard, and considered. They will evaluate your message from a deeper place to see if they agree with it intellectually and emotionally. They will give you the latitude to continue to provide additional information to persuade them.

Mannerisms are important. The little things you say and do mean a lot. Observe yours.

  • Watch your hand movements. Are you nervously preening, cleaning, or providing other nervous motions around your face?
  • Watch your stance. Do you slump or do you stand upright and balanced? Work toward walking and standing in a natural flowing, balanced manner.
  • Do you make distracting noises?
  • How’s your etiquette?
    • Remember the bread plate to your left is yours.
    • Remember the water glass on the right is yours.
    • Remember the napkin goes in your lap when you sit or when the host puts the napkin in his/her lap.
    • Remember the napkin goes in the lap with the flap forward, facing away from your torso.
    • Remember the napkin is for your fingers, not your face, and certainly not your nose.
    • Remember cleaning yourself, including spills, requires a trip to the restroom.
    • Pass things like the bread basket and condiments before you help yourself to them.
    • If you are the host, you pay. Period.
    • When seated, the person of highest importance gets the seat of honor, the one with the best view.
    • The person inviting someone to a meal should be the one to recommend the restaurant.
    • Cell phones should be off or on vibrate during the meal; no talking on cell phones during the meal.
    • Forks and spoons are always used with the left-hand even if you are right-handed.
    • Remember, no business talk until the entrée dishes have been removed.
    • Develop a good handshake; palm to palm, web to web, pump up and down two or three times.
    • If there is an issue with the food, do not discuss it at the table. Excuse yourself and talk to the wait staff or manager as appropriate.
    • Remember, not everyone has good etiquette, but everyone recognizes it.


CITE: PERSUASION- The Art of Getting What You Want by Dave Lakhani




Dr. Sheila Embry is a govie, author, pracademician, sister, aunt, cousin, and friend who loves to read, write, think, and laugh. Many of her blog postings are summaries or excerpts of books that she read and wants to share to encourage others. An author with more than 25 years experience within the legislative and executive branches of the U. S. federal government holding 3 accredited degrees: Doctor of Management in Organizational Leadership, Master of Arts in Human Resources Development, and Baccalaureate of Business Administration, she believes in continuing learning both on and off the job. She has been recognized with multiple professional and writing awards for her peer-reviewed, publications. Click the bibliography page above for a listing of all the publications.

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