Posted in Blog, Writing

Persuasion by story telling

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Know your story – For stories to be well received you must know what the reader or listener needs to hear to have his/her needs fulfilled. Think about your story, outline it, add the proof, provoke emotions, identify potential questions and create the answers, provide a call to action.

Lay out the story – who, what, when, where, why, and how. Start with a statement that will grab people’s attention 15 feet away. Then include any information that is needed to understand the story, fill in the holes with enough background to understand the points.

Engage my emotions – Get me excited or move me to the place where I feel the pain, the loss, the desire. Grab 3 points of your story that are emotional and add them here. Use points that are hard to disagree with here.

Layer on the proof – Give examples featuring someone the audience knows; hopefully, someone just like them. Tell the story using a real person, maybe even you.

Answer their questions – Lay out three to five questions the audience will have and answer them preemptively. Let me know you are the expert because you know my questions before I ask them. Layer the proof by showing that others asked the questions and found the answers.

Give them enough information that they can draw your conclusions – Tell me what I have to do and when, and why I should.

Get their feedback – Know that the audience got the point. Ask. Let them demonstrate that they heard your story.

Practice your story and polish your delivery. Tell the story once out loud to yourself and then continue to work to improve it. Tell the story into a microphone. Listen to what you are saying and what you are trying to say. Is it coming across? Do you sound convincing? Authentic? And emotional in all the right places?

 

CITE: PERSUASION- The Art of Getting What You Want by Dave Lakhani

 

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Author:

Dr. Sheila Embry is a govie, author, pracademician, sister, aunt, cousin, and friend who loves to read, write, think, and laugh. Many of her blog postings are summaries or excerpts of books that she read and wants to share to encourage others. An author with more than 25 years experience within the legislative and executive branches of the U. S. federal government holding 3 accredited degrees: Doctor of Management in Organizational Leadership, Master of Arts in Human Resources Development, and Baccalaureate of Business Administration, she believes in continuing learning both on and off the job. She has been recognized with multiple professional and writing awards for her peer-reviewed, publications. Click the bibliography page above for a listing of all the publications.

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