Being and stay relevant is important. You must be sure that your knowledge is current and that the information you supply can solve problems or present new ideas quickly, concisely, and with your personal flair. Develop your opinions. They can be similar to others in your field or dissenting, but you must have opinions that you can call your own.
Determine your area of expertise – Define an area where you are already knowledgeable; decide the subject in which you want to be an expert.
Thoroughly study your subject matter – Experts agree that it takes 1,000 hours of practice to become an expert at something. Make a spreadsheet with 1,000 blocks on it. Write down each time you spend one hour developing your expertise. Write down what you studied, learned, proved, and applied.
Begin to develop opinions – Share your opinions; write essays, articles, papers.
Share your opinions and original ideas – Give talks at trade shows, toastmasters, wherever you can perfect your trade. Get testimonials from those groups about your expertise and your ability to share your expertise
Write a book, an article, or a white paper; create an audio book – A book gives you instant credibility. It doesn’t have to be long. It’s a living document that demonstrates your expert status to everyone and gives you a legacy. Create an audio book. They are fast and easy to produce if you are going to self-publish.
Get your own radio program or write a blog
Promote yourself – Spread your own story; think about sharing your story as part of your busy. Get all your press clippings up on your website.
CITE: PERSUASION- The Art of Getting What You Want by Dave Lakhani