Leaders who work most effectively never say “I.” This is not because they have trained themselves not to say “I,” but because they do not think in “I.” They think “team.” They understand that their job is to make the team function. They identify, usually unconsciously with the task and the group. – Drucker
Leadership is not about getting people to do things. It is about getting them to want to do things. It is about shaping beliefs, desires, and priorities. It is about achieving influence, not securing compliance. Therefore, it needs to be distinguished from management, authority, and decision-making.
Leaders must be seen as “one of us.” They have to be perceived by followers as representing the positions of the group.
Leaders must be seen as “doing for us.” Their actions must advance the interests of the group. Leaders cannot be seen as ‘feathering their own nests.’ Leaders must promote the interest of the group for followers to throw their energies into making the leaders’ vision into reality.
Leaders must “craft a sense of us.” They are actively involved in shaping a shared understanding of ‘who we are.’ Success lies in being able to represent themselves in terms, projects, and proposals that reflect the norms, values, and priorities of the group.
Leaders must “make us matter.” Leaders not only express what the group thinks but also takes the ideas, values, and priorities of the group and embed them into reality.
CITE: Haslam, S. A. The New Psychology of Leadership: Identify Influence and Power